Over the next few weeks we’ll be featuring various Top Tips for Cannes (June 18-25) from various advertising luminaries. Ogilvy China CCO Graham Fink (below), decisive as ever, has no doubts which ad he would choose.
The best thing I’ve seen all year is the Shiseido film, ‘High School Girl?’
I’d give it the Grand Prix.
It’s absolutely superbly crafted and a killer idea.
Stands repeated viewing, which in itself makes you feel slightly uncomfortable if you fancied the ‘girls’ first time round.