More big changes are afoot at FCB, although this time they probably weren’t all in CEO Carter Murray’s songbook.
Lee Garfinkel (below) is stepping down as CEO of FCB Garfinkel in New York – off to be a proper writer – and Mondelez account head Karyn Rockwell is taking over as CEO. The agency will also be renamed FCB New York. Ari Halper has also been hired from Grey (Murray’s old agency) as CCO.
35-year industry veteran Garfinkel, former CEO of Draftfcb (as was) was also global creative lead and chairman of Havas in the US. He says he supports the decision to rename the agency. As well as FCB and Havas, Garfinkel worked at Lowe, where he established it as a creative name to conjure with in the US, and BBDO, where he authored a famous Cindy Crawford campaign (below).
They don’t make ’em like that any more. These days you wouldn’t be allowed to, the boys would be too young.
Garfinkel has done his time in adland and everybody will wish him well as he concentrates on his own writing. But it’s a shame when a rare talent hangs up his magic marker (a pen).