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Valio’s tribute to brand ‘non-spokesman’ Lemmy

What do you do when the front man for your new campaign dies unexpectedly? Turn it into a tribute film, of course, which is what dairy producer Valio and highly-rated Finnish agency hasan & partners has done with Ian Kilmister, aka Motorhead’s ‘Lemmy.’

Not sure that acting was Lemmy’s thing but here he doesn’t have to.

The film’s a new version of this famous ad from 20 years ago.

As for ‘Milk of Spades’ (after Motorhead’s famous ‘Ace of Spades’) a winner, on all counts.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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