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Curmudgeon Cleese delivers for Specsavers

John Cleese has had his ups and downs over the past two decades (mostly downs) but nobody plays the manic curmudgeon quite as well (he doesn’t seem to find it very difficult). So Specsavers has pulled off a neat coup by signing him up for its latest ‘Shoud’ve gone to Specsavers’ ad.

Specsavers produces its ads in-house, which is maybe why they stick cheerfully with the same campaign year after year. Or maybe they can’t think of another one. But it works.

MAA creative scale: 6.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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