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Lacoste unleashes a ‘winter croc’ for Xmas gifts

For those people searching for a Christmas prezzie with a little crocodile on it Lacoste and Paris digital agency MNSTR have created an engaging online and point of sale campaign –‘Winter Croc Adventures’ – starring an intrepid crocodile braving the winter cold. Here’s one episode:

MNSTR creative director Louis Bonichon says: “At Christmas all generations visit the Lacoste outlets. So we needed a story for the whole family, for all countries and which could re-enchant the Lacoste gifts-buying ritual. With the objective of maintaining a balance between narrative and the discovery of gifts ideas, ‘Winter Croc Adventures’ take place on the brand site, on Instagram capsules and in Lacoste outlets.”

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A refreshing Christmas gift campaign, which you don’t say very often.

MAA creative scale: 8.

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