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Cineplex unveils an everlasting snowman for Xmas

Is it me or has there been a (relative) shortage of snowmen in this year’s Christmas crop?

A snowman (no snow women yet it seems) is a fleeting delight so it’s not so sensible to try for a lifelong relationship. But that’s what the heroine of ZuluAlphaKilo’s Christmas effort for Canadian cinema Cineplex succeeds in doing, thanks to the convenience of refrigeration. Animation by Hornet Inc.

A charming tale well told.

Prefer the original of Follow Me, Follow You (Phil Collins and all) but maybe that was too expensive.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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