We have one clear leader in the Christmas ad stakes anyway – this humdinger from Oddbins will surely not be caught in the outright crazy stakes.
Oddbins says it’s trying to avoid all that cloying emotion at Christmas – meaning John Lewis presumably although most advertisers seem to be running scared of trying to match JL’s emotional seam. So, in tandem with production company Spectrecom, it’s gone for the opposite of just about everything in #WhatTheFox.
Well it’s nice to see people having fun.
MAA creative scale: 7.