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Carphone’s Lemon celebrates Xmas down under

We said earlier that reviewing ads these days was like reviewing comedy – they’re all at it – and one of the better examples is Brothers and Sisters’ Carphone Warehouse channel featuring Keith Lemon flogging Carphone’s Pin Point service in lots of places where Carphone doesn’t actually operate.

This Christmas he’s going to Australia.

Brothers and Sisters CEO Matt Charlton says: “Since the campaign launch in June, we’ve seen some excellent results, and engagement levels are off the scale. This episode of the campaign rightly comes at Christmas like no one else. It’s much less sentimental and more just mental.”

Good too because it doesn’t try too hard – Lemon just gets on with it.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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