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Playboy waves goodbye to its nude glories

Playboy is finally ditching its nudes after 60 years or so – but everyone was really supposed to read it for the articles etc. On the grounds that there’s loads of internet porn freely to hand (so to speak) including other parts of the Playboy empire.

Will this help the venerable old mag attract more ads? People keep saying and hoping that in-depth content etc will save the magazine business but we have our doubts.

Here’s what an expert thinks, one Robin Steinberg who rejoices under the title EVP, publishing and digital director, investment activation at MediaVest (is there really only one of him?).

“This opens up the conversation to marketers hesitant to go into what was a highly provocative environment. Readers and revenue are the two most crucial factors for success.”

Thanks Robin. What was it Elvis (who probably got through a few Playmates himself) sang? “A little less conversation..”

Anyway here’s what you’ll be missing from now on.

Marilyn Monroe from 1962.
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They weren’t all as classy as that but never mind.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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