It’s been a while since we heard from Andes beer and Del Campo Saatchi & Saatchi & Saatchi in Argentina but the multi award-winning campaign is back, this time with a wheeze to take Mendoza’s ‘hunks’ off the street and out of the clubs to a casting. To give the ordinary guys the opportunity to score in Mendoza’s obviously hormone-packed clubland.
Takes a while to get going but gets there. Andes hails from Ecuador it seems and is, no doubt, a huge brand in South America.
You’d think one of the global beer brands would come knocking on Del Campo’s door.
MAA creative scale: 7.