Is France, despite the regular truckloads of ordure dumped on it by the British media, becoming fashionable again? More particularly its famed, though somewhat elusive, ‘Ooh-la-la.’
Agency Grey London, whose sibling in Germany recently took us on a diverting tour of skirts, seems to think so in its debut for Orangina. You have to shake the bottle so it’s produced ‘Cest Shook,’ featuring a lively young person in a lift.
Not bad – and you certainly get the point that it’s orange. Despite the hand holding it pulls its punches though. Maybe casting the small boy got in the way.
MAA creative scale: 6.5.