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Pampers profits from pooh in new Saatchi campaign

This Saatchi & Saatchi ad for Pampers – ‘Poohface’ – is becoming something of an internet sensation, among custodians of babies we hope.

There’s always something with these things – a number of YouTube commentators have remarked that the poohing babies are all white. Well, good point – particularly for goody goody client Procter & Gamble.

We might note that one of them looks rather like Kevin Roberts, but that’s life.

May well win the Mumsnet ad award, assuming there is one.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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