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Domestos and DLKW unveil gruesome ‘germs on holiday’

Those party poopers at Domestos and DLKW Lowe are running a new campaign, ‘Holiday’s Over,’ reminding us that when we go on holiday we’re accompanied by germs, gruesomely realised by award-winning Bangkok design studio Illusion.

The new print and outdoor executions are part of Unilever’s long-running ‘Showdown for Germs’ campaign through the agency.

Domestos global brand director Rik Strubel says: explains…”the Showdown campaign has been a hugely successful vehicle for our TV executions. With Holiday’s Over we aimed to bring some of the magic of our Germworld into other channels. Working with the animation team at Illusion we had the opportunity to really bring these undesirable characters to life.”




MAA creative scale: 8.

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