Harvey Nichols is opening a new store in the slightly unlikely environs of Birmingham so agency adam&eveDDB (which has won buckets of awards for the upscale retailer) has been charged with recruiting style, beauty, food and wine ‘fanatics’ for this life-changing opportunity.
Through some diverting multiple choice questions.
And a particularly saucy:
The copywriter was Ben Stilitz and the art director Colin Booth.
This will doubtless add to A&E’s groaning trophy cabinet.
MAA creative scale…we haven’t had a 9 so far this year. So: 9.