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Translation’s all star cast triumphs for NBA Finals

The NBA in the US has been running its ‘Lessons in Storytelling’ campaign (those stories are everywhere these days) and here’s the last instalment, ‘The Greatest Endings,’ for the NBA finals.

From agency Translation and Oscar-winning director Kathryn Bigelow, through RSA.

‘Artist and musician’ Common (a new one on me) makes a pretty good job of the narration too. Translation’s stock-in-trade is lining up stars, of course

Sweaty sports ads are ten a penny these days but this one captures the excitement (verging on mania in some quarters) attendant on NBA tussles, with some extraordinary dunks.

Very good, maybe because it doesn’t try too hard.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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