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TBWA revisits past glories for Coco de Mer

TBWA London is gaining quite a reputation for old-style ads, partly through its work for Lidl rather bizarrely.

Possibly because it plays host to more than a few old-syle creatives.

One such is ECD Walter Campbell, who scooped up a bunch of awards back in his day at AMV BBDO – working with Tony Kaye among others.

Well Walter’s revisiting those glory days with this new ad for lingerie and sex toys outfit Coco de Mer, helmed by a gaggle of Rankin Film directors headed by the man himself. Post is by MPC. They used to make full length movies with just one director didn’t they?

What can you say? Very Coco de Mer.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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