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Mad Mads’ second coming for BoConcept is a made in Denmark flopperoo

A couple of weeks ago we said that BoConcept’s sexy film featuring Swedish actor Mad Mikkelsen was the best bit of branded entertainment/content we’d seen.

You got the message too, BoConcept is about sexy Danish furniture.

Here’s the second online film: the product demo.

OMG, it’s the client wanting the logo to be bigger. Terrible: MAA creative scale: 1.

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