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New BBH KFC winner must be what Tesco is hoping for

Hadn’t seen this one before, the latest in BBH’s ‘Families’ series for KFC.

This time it’s a foster family.

Quite brilliant. MAA creative scale: 8

Tesco could do with some of this stuff.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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