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Dare makes something important of Valentine’s Day with ‘Give Your Heart’ campaign

Here’s a brilliant Valentine’s Day themed campaign, ‘Give your heart,‘ for Heart Transplant UK from Dare, featuring a young lady who actually needs a real heart rather than an expensive dinner and a bunch of flowers.

Trouble is, we don’t donate our hearts and other organs in advance of our regrettable demises.

I keep meaning to do it – which would, at least, prove I’ve got one (heart that is), although this has occasionally been disputed by unreasonable sceptics.

Great stuff. MAA creative scale: 7

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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