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H&M noses ahead in Christmas glitter stakes thanks to Lady Gaga and Tony Bennett

If you’re going to make a Christmas extravaganza why stint yourself? And Swedish fashion retailer H&M hasn’t, enlisting duetting pals Lady Gaga and Tony Bennett for the purpose.

Nicely orchestrated by director Johan Renck for RAF. Renck directed last year’s ‘Alice in Wonderland’ epic for Marks & Spencer featuring Rosie (or was it Cara? No, Rosie I think).

Good to see fashionistas making something for the audience, as opposed to themselves.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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