Or should that be ‘mums?’
Anyway Unilever is launching a new film for Comfort fabric conditioner which features two harrowing ‘mom’ stories.
Procter & Gamble had a rather different spin on moms and their relationship to big consumer goods companies back at the last Winter Olympics in Sochi (a PR disaster).
Here’s P&G:
And Unilever’s new effort:
Well this last is a touching tale, no arguing.
But what the fuck’s it got to with fabric conditioner?
Have the world’s biggest clients gone bananas?
