Courtial was previously lead global planner at Wieden & Kennedy Amsterdam, working as a global planning director on Coca-Cola and Nokia. Before this he was an engagement planner at BBH London.
More recently, he worked as strategy director at Saint and a freelance planning director for agencies R/GA and Sid Lee Amsterdam. He was also instrumental in the success of Glue London between 2003 and 2006, leading accounts and winning pitches for numerous clients including Nokia, Eurostar and Snickers.
We Are Social has also promoted Jordan Stone from senior account director to strategy director. Stone was an early employee of the agency, joining just over a year after the agency launched. The strategy team now consists of six people, working across all the agency’s clients including global briefs for adidas, Jaguar and Lenovo as well as UK remits for clients such as Heinz, Danone and Unilever.
Courtial says:: “We Are Social has built a hugely impressive client list in a short space of time. It’s won clients from the rosters of creative, digital and PR agencies who haven’t adapted to the way that social media has changed the media consumption landscape.
“The attitude that social media offers less opportunities creatively and strategically is completely outdated – some of the most innovative campaigns are now executed on social platforms. I’m looking forward to working with the rest of the team at We Are Social to deliver effective and award-winning work for our clients and demonstrate the creative possibilities of the medium.”