Youtube
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Advertisers
Will YouTube’s top ad scorers win at Cannes?
With Cannes Lions 2017 on the horizon, YouTube has released its special edition Cannes YouTube Ads Leaderboard of highest scoring…
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Ad Tech
Roy Jeans of CPUK: why it’s time to slay the giant tech dragon
In Dave Eggers’ The Circle,’ the near future sees the merger of all the leading tech companies into one giant…
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Ad Tech
Fake ads storm threatens media buying model
Whether it’s fake news or fake ads (as we might call those next to to “inappropriate” videos on YouTube or…
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Ad Tech
Why doesn’t WPP try old-fashioned media buying to allay “brand safety” fears?
I see that WPP chief Digital officer Rob Norman (left) is saying he’s in a “constant dialogue” with Google (which…
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Ad Tech
T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification
Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky…
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Advertisers
YouTube’s top European ads – including a real eye-opener from Momondo
Here’s YouTube’s list of the top-scoring European ads of 2016. We ran the British top scorers yesterday – here. European…
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Advertisers
Christmas dominates YouTube UK ad list but online specials make strong showing
Google UK has released its 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers. The ranking…
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Advertisers
Shell’s ‘Best Day Of My Life’ is top on YouTube – but where are the proper ads?
You may have noticed a lack of yer actual ads in these pages in January. The reason being there haven’t…
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Advertisers
101 turns to YouTuber Buckley for shameless GAME plug
Agency 101 has produced an interesting spin on the dreaded YouTube influencers – those people paid for plugging products, often…
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