Youtube
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YouTube reveals top-scoring British ads (Google is tops)
YouTube has today released its 2017 UK ads leaderboard. These are determined by an algorithm that factors in audience engagement…
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Advertisers
Huawei/Save the Children tie up tops YouTube at Xmas
If you can stomach a bit more Santa this ad from Huawei and Doner featuring a tie-up with Save the…
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Advertisers
Virgin Trains spat with the Mail shows the hypocrisy of modern attitudes to media
When an advertiser or business partner pulls out of a relationship with a newspaper or TV station the time-honoured response…
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Media
Andy Vogel of NewBase: US net neutrality repeal will cost UK advertisers too
Despite 83 per cent of Americans supporting net neutrality maintaining the status quo, the Federal Communications Commission (FCC) has undone…
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Ad Tech
Have YouTube’s algorithms gone bananas?
I know that YouTube is under pressure for publishing inappropriate this and that – with advertisers withdrawing in droves although…
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Ad Tech
YouTube walks from one safety issue into another
What to do about dodgy stuff on YouTube? Not so long ago the “brand safety” issue was dodgy videos next…
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Ad Tech
Google and Facebook eye Christmas ads bonanza
So what has happened to the Christmas ads missing millions? Last week we noted that YouTube views seems to be…
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Advertisers
Welcome to the era of six-second video ads
YouTube, Facebook and Fox (among others) have decided that what we need are more six-second video ads. Why six seconds?…
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Ad Tech
IPA calls on YouTube and Google to mend their ad ways
The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and…
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