The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter dicta. The numbers themselves were a curate’s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but they disappointed in the United States. Which is just about the only part of the [...]
Country crossover star Taylor Swift is a Diet Coke fan it seems (the gazillions she earns from them probably help) so newly-appointed US agency Droga5 had to do something with her and here it is. By the standards of some recent celebrity outings it’s OK (you can watch it without wincing). It looks like a [...]
I really don’t get this ad for Facebook Home; from Wieden+Kennedy presumably. A guy gets on a plane, accesses FB Home and the characters on his Facebook page (who look like Ronald McDonald’s creepier cousins) take over the plane. Well, fine. Then he’s told to turn the bloody thing off; turns it back on again [...]
All this global malarkey can bring problems in its train and Heineken and agency Wieden+Kennedy seem to have stumbled on some of them in their latest campaign for Heineken’s sponsorship of the Champion’s League football. The new ‘global’ ad ‘Road To The Final’ shows the resourceful hero of the campaign finding a way to get [...]
Two million or so people seem to think like this anyway, according to YouTube’s viewer tally of ‘The First Honest Cable Company’ from ExtremelyDecentFilms. from a UK perspective all it needs is a grinning Sir Richard Branson, supposedly the customer’s best friend (unless you’re a cable viewer where the price keeps going up despite no [...]
The world is still searching for the secret of viral videos but here’s an idea: try five minutes of (allegedly tongue-in-cheek) gangster violence and call it Bad Motherfucker. YouTube removed it apparently but was then prevailed upon top put it back; nearly nine million views in under a week counts for a lot, even in [...]
Well is Three’s (or 3′s) little pony ad the UK’s most successful multi-media ad (TV and online) since we started trying to measure such things? So far it’s clocked nearly five million YouTube hits, topped the UK viral charts, clogged up Twitter and Facebook and even propelled old Fleetwood Mac back into the charts. It’s [...]
I was beginning to think that Wieden+Kennedy London had forgotten about phone company 3, its big win of last year before Tesco rumbled through the door. Where were the ads? Well here’s the big new campaign, featuring a little pony. I can see why the above beast took a long time to arrive: the marketing [...]
Volkswagen and agency Deutsch have a lot to live up to each time the Super Bowl comes around (February 3, if you’ve been living in a cave) following the success of ‘Young Darth Vader’ two years ago and ‘The Bark Side’ last year. So, as they do these days, it’s launched a teaser ad for [...]
The ad world has turned on its head really, not because of digital but because big, new, rich countries are coming into the market and producing hugely successful ads which would have been rejected in New York and London back in the 1960s. But sports stars weren’t so big then, of course. This one for [...]
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