By Stephen Foster on May 14, 2013
Actually there is one exception, Havas’s Mercedes Erra (left), a founder of BETC, in Business Insider’s list at 17 of the top-paid people in adverts. But what does that tell you about the nature of the advertising business? If you look through the whole list (link above) you’ll see that it’s all holding company types [...]
Posted in Agencies, Analysis, Finance, News | Tagged adland, business insider, cfos, fat cats, havas, men, Mercedes Erra, money, women
By Stephen Foster on February 13, 2013
Ah, the best-laid plans… Axe is advertising for 22 would-be astronauts to promote its new Axe Apollo line. It started off as an offer for blokes (well it’s Axe) but now two of the top names on its social ‘leader board’ are gals – Justine Ezarik, who is also ‘internet celebrity’ iJustine it seems, and [...]
Posted in Clients, Creative, News, PR | Tagged astronaut contest, axe, axe apollo, ijustine, lynx, men, Molly Pfaff, unilever, women
By Staff on May 22, 2012
Yes it does, really. BrandZ is WPP and research company Millward Brown’s annual study of the world’s biggest brands, combining financial info and consumer reports. This year’s study shows that 77 per cent of the top 100 have women in the boardroom, the average value of these brands is $27bn (double the men only amount) [...]
Posted in Clients, Finance, News, Research | Tagged africa, apple, biggest brands survey, brandz, coca-cola, David Roth, Eileen Campbell, fastest-growing companies, google, IBM, massmart, millward brown, samsung, technology, telecoms, walmart, women, WPP
By Staff on February 23, 2012
New research from ICM Research into the profile of online gamers in the UK has revealed, somewhat surprisingly, that women are just as keen as men on gaming (65 per cent women to 66 per cent men). Here are some of the findings. Two in three Facebook gamers are women, with 50 per cent of [...]
Posted in Clients, Media, News, Research | Tagged Emily Hunt, facebook, icm research, online gaming, puzzles, research director, social media, women
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