wieden+kennedy
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Why Nike’s ‘land of new football’ could be an own goal
Sport used to be called ‘war by other means.’ These days, we’re continually told, it’s a way of making the…
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Former W+K strategy chief Ben Armistead joins 72andSunny Amsterdam
72andSunny Amsterdam has hired Ben Armistead as its new executive strategy director. Armistead (left) was latterly W+K’s global head of…
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More planet-saving: this time it’s new look Sainsbury’s
Sainsbury’s is showing somer welcome signs of life under new CEO Simon Roberts. Predecessor Mike Coupe, like so many CFOs…
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Is P&G boxing clever with new Olympics Lead with Love?
P&G is one of many Olympics sponsors hoping their $100m actually has a Games to sponsor but it’s giving them…
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Wieden+Kennedy gives F1 (un)comfortable lift-off
The 2021 Formula One season kicks off in Bahrain on Sunday and Wieden+Kennedy is back in the cockpit promoting it,…
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W+K creative standard bearer Tony Davidson steps down after 20 years
ECD Tony Davidson, one of the pillars of Wieden+Kennedy London along with, first, Kim Papworth and then Iain Tait is…
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News
W+K goes for maximum impact in Quickbooks debut
When you hire Wieden+Kennedy London you expect fireworks, even in online bookkeeping and accountancy. And the agency doesn’t disappoint with…
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Agencies
W+K’s Susan Hoffman on support when you most need it
We can all do with some support right now and here’s Wieden+Kennedy chair Susan Hoffman on the importance of same,…
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Nike turns its anarchic talents to Liverpool FC
Liverpool are the Premier League champions for the first time in 30 years or so (although they’ve never been that…
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