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By Stephen Foster on May 10, 2013
Wieden+Kennedy Portland seems to have inherited the mantle of the late, great film director John Ford: re-inventing American myths for contemporary Americans. In Ford’s case it was Monument Valley and John Wayne; for W+K it’s Eminem and Clint Eastwood for Chrysler, the ‘rust belt’ for Levi’s, the whole universe for Facebook and ‘Moms,’ a pretty [...]
Posted in Agencies, Clients, Creative, News | Tagged Eunice Shriver, hyannis port, John Ford, John Wayne, Kennedys, moms campaign, Pam Shriver, paralympics, procter & gamble, special olympics, wieden+kennedy portland
By Angie Dean on March 13, 2013
Wieden+Kennedy Portland isn’t supposed to be Mondelez-owned Oreo’s ad agency (that’s officially shared between DraftFCB and The Martin Agency), it just keeps producing Oreo ads. Here’s the latest on the ‘Cookies and Cream’ theme. And it’s fine, a simple dramatisation of the brief really (which usually makes clients happy). With the 2013 awards season creeping [...]
Posted in Agencies, Clients, Creative, News | Tagged awards, draftfcb, mondelez, oreo, the martin agency, tv ad, wieden+kennedy portland
By Staff on March 12, 2013
This is Wolfdog, Wieden+Kennedy Portland’s latest attempt to find a front something or other for Old Spice (for its new ‘Wild Collection’ rather than the main brand). Since multi-award winning Isaiah Mustafa hung up his towel the agency has struggled somewhat; its ‘nerd’ campaign had its moments but not enough of them. This is all [...]
Posted in Agencies, Clients, Creative, News | Tagged awards, front man, isaiah mustafa, new product, old spice, wieden+kennedy portland, wild collection, wolfdog
By Stephen Foster on February 4, 2013
Gulp, it’s Wieden+Kennedy grabbing the US nation firmly by the tear ducts for Chrysler again. We’ve had Eminem’s ode to Detroit and Clint Eastwood’s ‘Halftime in America’ in the last two years and this year’s Chrysler Super Bowl epic features Oprah Whinfrey lauding ‘A nation that is whole again’ for a rather gaudy-looking Jeep. Who [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged a nation that is whole again, chrysler, jeep, Oprah Whinfrey, Paul Harvey, ram trucks, so god made a farmer, super bowl 2013, tv ads, wieden+kennedy portland
By Angie Dean on February 4, 2013
Here’s Wieden+Kennedy’s Oreo Super Bowl ad for Mondelez, with the obligatory consumer competition this time using Instagram. As everybody expected it’s a cookies vs cream bunfight, appropriately over the top and set in a library. And the verdict? It’s OK, doesn’t drop the ball.
Posted in Agencies, Clients, Creative, News | Tagged mondelez, oreo, super bowl, wieden+kennedy portland
By Stephen Foster on February 1, 2013
The Super Bowl ad we all want to see before Sunday’s game is Wieden+Kennedy Portland’s for Oreo – Mondelez gave the task to W+K ahead of official lead agency DraftFCB. Apart from info to the effect that it features a struggle between between people who like the crunch and those who like the cream in [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged coca-cola, cokechase, competition, draftfcb, mondelez, oreo, super bowl 2013, wieden+kennedy portland
By Stephen Foster on November 29, 2012
Oreo, now owned by Mondelez, has added Interpublic’s The Martin Agency to its roster to handle US creative business. Which is a bit of a surprise as we all thought it was headed to Wieden+Kennedy Portland following that agency’s appointment to handle next year’s Super Bowl campaign. It can’t be a case of Super Bowl [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged draftfcb, John Campbell, Kraft, Michael Roth, mondelez, oreo, scali mccabe sloves, the martin agency, wieden+kennedy portland
By Staff on November 22, 2012
According to the Mayan calendar (by which we all set our clocks) the world is coming to an end on December 21. So Wieden+Kennedy and Old Spice have made the decent gesture of producing a video game to try to avert this unfortunate eventuality. Dikembe Mutombo (left) is a former NBA star so well-equipped for [...]
Posted in Agencies, Clients, Creative, News | Tagged believe in your smellf, Dikembe Mutombo, four and a half weeks to save the world, isaiah mustafa, old spice, video game, wieden+kennedy portland
By Staff on November 6, 2012
Not that you can get much grittier than the grand tours of Detroit that launched Wieden+Kennedy Portland’s epic series for Chrysler but selling cars these days means selling the gadgets and technology they’re stuffed with. And you don’t get Eminem or Clint Eastwood to do the heavy lifting every time. So W+K is sticking to [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler 300, Clint Eastwood, Eminem, imported from detroit, wieden+kennedy portland
By Stephen Foster on November 2, 2012
The new James Bond film Skyfall is proving a winner at the box office (although it seems to be liked more by the media than some people who’ve gone to see it) and it’s a winner for agency-of-the-moment Wieden+Kennedy too. W+K has already produced a slew of stuff for film sponsor Heineken and now it’s [...]
Posted in Agencies, Clients, Creative, News | Tagged Daniel Craig, heineken, james bond, mouse and cat, skyfall, Sony, wieden+kennedy portland
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