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By Stephen Foster on June 12, 2013
Clients are a peculiar lot; first they manage perfectly well without an agency then they appoint one of the best around, fall out and then hire a couple more when surely one would do. Well they don’t all, of course, but chicken chain Nando’s has. Last year it appointed Wieden+Kennedy London, which produced some lively [...]
Posted in Agencies, Clients, Creative, News | Tagged 101, 18 feet & rising, cadbury, global brand consultancy, nando's, new agency appointment, Paul Appleton, Phil Rumbol, wieden+kennedy london
By Stephen Foster on May 13, 2013
UK-based D&AD (Designers & Art Directors as was) has paid Wieden+Kennedy London a pretty big compliment by appointing the agency to develop ‘promotional projects’ over the remainder 0f 2013. These days D&AD, a charity, describes itself as an ‘education-led’ organisation as well as an awards body and W+K has been charged with boosting awareness and [...]
Posted in Agencies, Clients, Creative, News | Tagged agency appointment, awards, cannes lions, d&ad, desgners & art directors, education, Tim Lindsay, Tony Davidson, wieden+kennedy london
By Staff on April 17, 2013
In the UK Mad Men has returned to Sky Atlantic, infuriatingly for those of us who aren’t Sky subscribers. Wieden+Kennedy London managing director Neil Christie (left) analyses the advertising bits – there are still some – in the new episodes of arguably the world’s best TV drama series. “Midway in our life’s journey I went [...]
Posted in Agencies, Analysis, Clients, Creative, Media, News | Tagged ad agency, dante's inferno, Don Draper, mad men, Neil Kennedy, Peggy Olson, series six, sky atlantic, sterling cooper draper pryce, tv series, wieden+kennedy london
By Angie Dean on April 10, 2013
Wieden+Kennedy London has produced a new global campaign for Brown-Forman’s Finlandia vodka, featuring work by fashion photographer Pierre Winther. The campaign, called ‘To The Life Less Ordinary,’ majors on outdoor and digital and positions Finlandia as a quirky choice; reflecting its blend of 6-row barley (originally used in American beer it says here), glacial water [...]
Posted in Agencies, Clients, Creative, News | Tagged 6-row barley, brown-forman, digital, finland, finlandia, global campaign, midnight sun, outdoor, Tony Davidson, vodka, wieden+kennedy london
By Staff on March 12, 2013
Tesco CEO Phil Clarke is a combative type and now Tesco is launching a new ‘price promise,’ a version of Sainsbury’s’ highly successful Brand Match that offers shoppers up to ten quid off at the till if what they buy is cheaper at Sainsbury’s, Asda or Morrisons. This has put the wind up some retail [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Asda, brand match, Morrisons, Phil Clarke, rice promise, Sainsburys, Tesco, wieden+kennedy london
By Stephen Foster on March 10, 2013
Well is Three’s (or 3′s) little pony ad the UK’s most successful multi-media ad (TV and online) since we started trying to measure such things? So far it’s clocked nearly five million YouTube hits, topped the UK viral charts, clogged up Twitter and Facebook and even propelled old Fleetwood Mac back into the charts. It’s [...]
Posted in Agencies, Clients, Creative, News | Tagged 3, fleetwood mac, little pony ad, three, viral, wieden+kennedy london, Youtube
By Stephen Foster on February 27, 2013
Agency credentials presentations are just one reason for not becoming a client; long and implausible might sum up many of them. I used to like them in the days when they depended on the managing director successfully working a fiendish bit of Sony kit. He or, more rarely, she never could so they often didn’t [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, change the world, credentials presentation, nike, Wayne Rooney, wieden+kennedy london
By Stephen Foster on February 8, 2013
Do you remember those celebrated Marks & Spencer ‘food porn’ ads from RKCR/Y&R, salivating shots, smoochy music and a seductive voiceover for M&S’s aspirational ready-prepared meals? Some might even say they summed up the Tony Blair years – all lace curtains and no Sunday dinner perhaps. Here’s one: London agency of the moment Wieden+Kennedy is [...]
Posted in Agencies, Clients, Creative, News | Tagged arla foods, cravendale, food porn, lurpak, marks & spncer, rkcr/y&r, Rutger Hauer, Vince Squibb, wieden+kennedy london, £10m campaign
By Stephen Foster on January 25, 2013
Finding a character to front for any big advertiser is a hazardous business – get it right as Lowe Howard-Spink did for Tesco first with Dudley Moore and then with Prunella Scales as ‘Dotty’ and you profit mightily. On the other hand.. More recently Jamie Oliver played the same sort of role for Sainsbury’s and [...]
Posted in Agencies, Clients, Creative, News | Tagged Borg, Dudley Moore, online shopping, Prunella Scales, Samatha Bond, Tesco, tesco.com, wieden+kennedy london
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