wieden+kennedy amsterdam
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Now you can have your very own lifesize Leo Messi – courtesy of EA Sports’ FIFA 14 and W+K Amsterdam
Remember avatars? They were supposed to revolutionise marketing about a decade ago with brands living in their own universe (or…
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Does W+K Amsterdam’s ‘Dropped’ adventure for Heineken show that brands can make content?
There’s been much recent discussion (at Cannes and elsewhere) about the morphing of selling messages from advertising to broadcast content…
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Cannes: Ogilvy Brazil wins Activation GP, Creative Effectiveness goes to W+K Amsterdam
Ogilvy Brazil has won the Promo/Activation Grand Prix for local football club Sport Club do Recife for a campaign inviting…
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