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Tag Archives: vccp

VCCP launches in New York via Muhtayzik Hoffer

VCCP, now owned by Providence Equity and WPP following the £374m buyout of Chime Communications, is spreading its wings with the launch of a New York outpost. The move comes via Muhtayzik Hoffer, the San Francisco agency it bought in ...

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Maria Sharapova joins agency VCCP

They say it’s a race for talent these days and VCCP in London seems to have stolen a march on its competitors with its latest intern tennis star Maria Sharapova. Sharapova, who’s won lots of majors, is currently serving a ...

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Transport for London creative heads to VCCP

Transport for London, whose remit includes the the various transport services run in the capital by the Greater London Authority and various Met Police and Fire Service initiatives, is believed to have appointed VCCP to handle its ad account. The ...

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Asda unveils giant hen in more Easter madness

Does this count as an Easter (egg) themed advertising idea? A giant hen excreting Easter eggs for Asda (it has 20m of them it seems). Why anybody should buy an Easter egg is beyond me but maybe Asda knows best. ...

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VCCP on alert as Asda picks new marketing boss

Asda, which seems to have taken more of a kicking in the supermarket price wars than its rivals, has replaced long-serving marketing boss Barry Williams with Andy Murray (not that one), who joins from owner Walmart. Williams spent eight years ...

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VCCP sends up advertising for First Utility

First Utility is a wannabe UK electricity provider, claiming to undercut the ‘big six’ energy producers by buying cheaper on wholesale markets. It has a deal with Shell, among others. So agency VCCP has taken the brave step of producing ...

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Easyjet offers up an improbable birthday romance

EasyJet is celebrating its 20th anniversary – my, how the world has changed – with a rather appealing love story/rites of passage tale from VCCP. Can you really effect all these momentous changes on a budget flight? I generally find ...

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