unilever
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Advertisers
Woke-washing, re-inventing creativity and all the other things that may (or may not) be good for business
What on earth is ‘woke-washing?’ It was instanced by new Unilever CEO Alan Jope at a roundtable in Cannes and…
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Axe delves into men’s hidden bathroom secrets in new 72andSunny investigation
Life has its burdens – obviously – but has it ever been quite as angsty as now? Especially if you’re…
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Paul Domenet of Free The Birds: after seeing Lux’s latest brand purpose I need a shower
There were encouraging sounds from Advertising Week Europe last month about brand purpose. Not least from Paul Polman, the former…
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Do Kraft Heinz travails show that FMCG clients are wrong to see advertising mainly as a cost to cut?
In the end everybody gets something wrong and Warren Buffet of Berkshire Hathaway – the world’s most successful investor –…
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Can new agency adam&eveDDB make Surf smell sweeter?
Adam&eveDDB has won Unilever’s Surf after a pitch, with a brief to take on P&G’s Bold and own label brands.…
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Ad Tech
What’s next for Unilever as long-serving CMO Weed departs?
It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with…
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Branding expert Jope succeeds Polman as Unilever CEO
Here’s Alan Jope, the new CEO of Unilever, talking to then JWT boss Bob Jeffrey about branding in China. Jope…
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Axe Music opens the musical door to its old campaigns
You can’t go far wrong in a laundrette (or laundromat as they are these days) and Unilever brand Axe is…
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Unilever boosts new regime at WPP with Sunlight Africa
Unilever’s Sunlight, once a soap (invented in 1884) is now a range of laundry products is now Africa’s second largest…
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