Browse: Home / twitter

twitter

Can you build a campaign around six-second Vine ads? Lowe's and BBDO think you can

Can you build a campaign around six-second Vine ads? Lowe’s and BBDO think you can

By Angie Dean on May 3, 2013

US DIY retailer Lowe’s and agency BBDO New York are suing Twitter’s new Vine six-second video mobile downloads to run a campaign about DIY. Do-it-yourself is a mystery to many of us (ie me) but I suppose this shows you how to screw. Screw means other things in various cultures and I can’t help but [...]

Posted in , , , , | Tagged , , , , , , , | 1 Response

WPP's Sorrell places his bets on new media - and it's Google's YouTube not Facebook or Twitter

WPP’s Sorrell places his bets on new media – and it’s Google’s YouTube not Facebook or Twitter

By Stuart Smith on April 29, 2013

The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter dicta. The numbers themselves were a curate’s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but they disappointed in the United States. Which is just about the only part of the [...]

Posted in , , , , , | Tagged , , , , , , , , | Leave a response

From now on ads should be no longer than five seconds says former enfant terrible Trevor Beattie

From now on ads should be no longer than five seconds says former enfant terrible Trevor Beattie

By Stephen Foster on March 18, 2013

Trevor Beattie, the founder of Beattie McGuinness Bungay, did a turn at the Advertising Week Europe conference today at which he announced that 30, 60 and any other second ad above five was a waste of time and space – in the era of Twitter and Facebook. This at a time when ads, if anything, [...]

Posted in , , , , , | Tagged , , , , , , , , , ,

W+K's big new idea for 3: (its own) little pony

W+K’s big new idea for 3: (its own) little pony

By Stephen Foster on March 4, 2013

I was beginning to think that Wieden+Kennedy London had forgotten about phone company 3, its big win of last year before Tesco rumbled through the door. Where were the ads? Well here’s the big new campaign, featuring a little pony. I can see why the above beast took a long time to arrive: the marketing [...]

Posted in , , , | Tagged , , , , , , ,

George Parker: Why Suicide Girls is what social networking sites should be all about - nudes and all

George Parker: Why Suicide Girls is what social networking sites should be all about – nudes and all

By George Parker on February 22, 2013

George Parker describes a social networking site he approves of – the rather memorable SuicideGirls. Seven years ago, when Facebook was barely three years old and Twitter was not yet launched, I interviewed ‘Missy Suicide,’ the co-founder with Sean Suhl, of the SuicideGirls website, at a conference in Los Angeles. I thought then, and still [...]

Posted in , , , | Tagged , , , , , , , ,

Why hackers are winning the battle against brands

Why hackers are winning the battle against brands

By Staff on February 20, 2013

Two of the unintended consequences of the digital age are the fact that social media companies know everything about you (something we increasingly accept as the way of the world, gloomily) and the other is that such tech companies’ systems seem to be increasingly easy to hack into. The latest victim is Apple, for decades [...]

Posted in , , , , | Tagged , , , , , , , , , , ,

Two fingers to social media from defiant Ryanair

Two fingers to social media from defiant Ryanair

By Stuart Smith on February 4, 2013

I was amused to read that the incoming head of comms at Ryanair (forgive the oxymoron) has “deliberately” ruled out a social media strategy. New boy Robin Kiely (left) tells us – apparently without irony – that such an initiative “would not be helpful” to Ryanair as “we would have so many people looking for [...]

Posted in , , | Tagged , , , , , , ,

What the world's Twitterati made of cheatin' Lance Armstrong's Oprah Whinfrey confession

What the world’s Twitterati made of cheatin’ Lance Armstrong’s Oprah Whinfrey confession

By Stephen Foster on January 21, 2013

Been wondering what, if anything, to say about shamed former US cycling champ Lance Armstrong: only an idiot (such as the odd libel juror) would have assumed he wasn’t taking drugs or worse given the period in which he won seven Tours de France (anyone without the benefit of ‘medication’ would surely have been a [...]

Posted in , , , , | Tagged , , , , , , , , , ,

Social media is on the up and up but Facebook is slowing in developed markets

Social media is on the up and up but Facebook is slowing in developed markets

By Staff on September 10, 2012

GlobalWebIndex, which claims to be the world’s largest and most detailed ongoing global research study into consumer behaviour online, has published its latest report Social Platform Adoption Trends 2012. The analysis is based on interviews with more than 152,000 individuals in 31 internet markets over seven separate waves of research. The latest fieldwork took place [...]

Posted in , , , | Tagged , , , , , ,

Next »