By Angie Dean on April 17, 2013
Everybody wastes their time trying to find a new spin on creative or, at the other extreme, trying to find oil in the Arctic. Actually the dosh is in online dating companies. These days you’re not allowed to do it, or even contemplate it at work (officially anyway) so you go online – yawn… So [...]
Posted in Agencies, Clients, Creative, News | Tagged blammo worldwide, online dating, questchat, toronto, tv campaign, untitled films
By Staff on February 7, 2013
Ads these days seem more concerned with telling/teaching us how to live better than selling something (don’t you rather miss those ones?). But it’s valid enough in this new, highly emotional film ‘What will your last ten years look like?’ by Lowe Roche in Toronto for the Canadian Heart and Stroke Foundation. It was directed [...]
Posted in Agencies, Clients, Creative, News | Tagged canadian heart and stroke foundation, lowe roche, make health last, online film, the dempseys, toronto, what will your last ten years look like
By Angie Dean on February 29, 2012
Fika is the Swedish word for coffee break apparently and it’s the theme of this new ad, featuring naughty-but-nice spokesman Johan, for Gevalia coffee from brand owner Kraft and current agency of the moment Taxi New York (a month ago it was Droga5 but things happen quickly at the once sleepy food and snacks company [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, fika coffee break, gevalia coffee, Jane Hope, Kraft, Paul Lavoie, revlon, starbucks, taxi new york, toronto, vw, y&r, young & rubicam
By Angie Dean on November 10, 2011
Those Canadian are mining their heritage to some effect these days and agency Red Urban has invented the ‘modern pioneer’ for Toronto Drake Hotel’s three Drake General Stores (clearly a radical take on the hotel gift shop). Canadians have rather bridled at being depicted as primitives from the cold north in the past (mostly by [...]
Posted in Agencies, Clients, Creative, News | Tagged drake general stores, drake hotel, modern pioneer campaign, red urban, toronto
By Angie Dean on November 7, 2011
Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water to make it taste better (or different) has generated $100m in revenue in its first [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, caffeine, drago5, energy drinks, Irene Rosenfeld, Kraft, launch, mcgarrybowen, mio, mio energy, mother new york, red bull, sour patch kids, taxi new york, toronto
By Angie Dean on October 25, 2011
We’ve wondered aloud here about the point of the new Volkswagen Beetle, which can be seen more as an exercise in sentiment than a model VW needs alongside Golfs, Polos, Passats etc. But the new 2012 version is more like a real car than its predecessor apparently and VW’s Canadian agency Red Urban is pulling [...]
Posted in Agencies, Clients, Creative, News | Tagged augmented reality posters, Bruce Rosen, canada, exercise in sentiment, golf, new vw beetle, outdoor campaign, passat, polo, red urban ad agency, toronto, vancouver, volkswagen
By Angie Dean on September 19, 2011
Miles Nadal’s Toronto-based MDC Partners, owner of Crispin Porter+Bogusky and 72andSunny among others, has bought a majority stake in high-flying fashion ad agency Laird+Partners. Laird was founded in New York by Trey Laird in 2002 and numbers Donna Karan, Tommy Hilfiger, Karl Kagerfeld and Calvin Klein among its clients. It also works for Hilton hotels, [...]
Posted in Agencies, Clients, Creative, Finance | Tagged 72andsunny, acquisition, burberry, calvin klein, crispin porter+bogusky, donna karan, ebay, hilton hotels, karl lagerfeld, laird+partners, luxury goods, LVMH, mdc partners, Miles Nadal, tommy hilfiger, toronto, Trey Laird
By Stephen Foster on September 14, 2011
WPP media buyer Maxus was originally promoted as a ‘conflict shop’, somewhere for clients to go who couldn’t be fitted in to existing WPP media agencies MediaCom, Mindshare and MEC. But WPP CEO Sir Martin Sorrell was never going to settle for such a modest objective (he tried it years ago with creative agency network [...]
Posted in Agencies, Clients, Media, News, Research | Tagged aegis, Ann Stewart, carat, comcast, ddb entertainment, Hugo Gomez, initiative, Interpublic, ipsos, los angeles, maxus, mec, mediacom, mexico city, mindshare, omnicom, Pamela Haupert Sullivan, publicis groupe, red cell, sc johnson, Sir Martin Sorrell, synovate, toronto, universal film, universal mccann, WPP
By Stephen Foster on August 29, 2011
Toronto agency Sid Lee’s campaign ‘Adidas is all in’ doesn’t seem to mean very much unless I’m missing rather a lot but the sports brand will be ramming it down our throats big time over the next few weeks as the Rugby World Cup takes place in New Zealand. Here are the fearsome host All [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, adidias is all in, all blacks, all in campaign, global campaign, haka war dance, rugby world cup, sid lee, toronto
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