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By Stephen Foster on August 16, 2012
PepsiCo’s Gatorade is giving itself a big pat on the back with this ad featuring Olympic sprint king Usain Bolt from TBWA Chiat Day. And very good it is for a re-cut quickie. PepsiCo, of course, wasn’t an Olympics sponsor unlike arch-rival Coca-Cola. Which, as far as I can recall, didn’t produce any decent Olympics [...]
Posted in Agencies, Clients, Creative, News | Tagged coca-cola, gatorade, olympics, PepsiCo, tbwa chiat day, Usain Bolt
By Stephen Foster on June 19, 2012
I’ve never quite understood why Visa and Mastercard bother to do any consumer advertising at all, as card payment processors they’re as business-to-business as you get and surely nobody chooses a payment or credit card on the basis of it being Visa or Mastercard, or anything else. Or am I being thick? Anyway Visa has [...]
Posted in Agencies, Clients, Creative, News | Tagged Bill Clinton, cannes, mastercard, Nadia Comaneci, olympics, romanian gymnast, Smokey Robinson, tbwa chiat day, Visa
By Stephen Foster on May 24, 2012
Everybody’s always looking for the next big thing from Apple but maybe it’s here already. The iPhone’s very own concierge Siri turns joker in this latest TBWA Chiat Day iPhone campaign starring actor john Malkovitch in world-weary mode. We all know that mobiles are taking over our lives, whether we like it or not. Maybe [...]
Posted in Agencies, Clients, Creative | Tagged apple, concierge, iPhone, John Malkovitch, new campaign, siri, tbwa chiat day, world-weary
By Stephen Foster on April 30, 2012
And pretty gruesome ‘Live for Now,’ sounds, focussing on ‘pop culture,’ as opposed to what’s in the can. According to Pepsi US marketing boss Simon Lowden:”When we look at what Pepsi really stands for, we’ve been an entertainment platform for as far back as anyone can remember. But there have been times in the last [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged bbdo, Dell, enfatico, entertainment platform, first global campaign, goodby silverstein, grey, Interpublic, live for now, mccann, news corporation, Nicki Minaj, omnicom, Pepsi, PepsiCo, pop culture, rkcr/y&r, Simon Lowden, tbwa chiat day, team pepsi formula, Vodafone, WPP
By Stephen Foster on April 13, 2012
PepsiCo North America has taken the chopper to its agency roster, nixing about 50 agencies and putting nearly all the business into Omnicom, chiefly BBDO but also TBWA and DDB. As such it’s a mirror of the General Motors strategy, cut down suppliers, save costs and, hopefully, get something better. In GM’s case it formed [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, Andrew Robertson, bbdo, clm/bbdo paris, Coke, ddb, diet coke, omnicom, Pepsi, PepsiCo, tbwa chiat day
By Stephen Foster on March 23, 2012
The vodka market seems to produce a new killer brand every five minutes (at ever more eye-watering prices) and Absolut, once king of the newbie brands, is looking a bit old hat these days. So it’s blasting back with this online film from TBWA Chiat Day featuring a new single, ‘Greyhound,’ from Swedish ‘Ibiza’ band [...]
Posted in Agencies, Clients, Creative, News | Tagged absolut, benson & hedges, Carl Erik Rins, CDP, greyhound, Hoj Jomehri, hugh hudson, Jin Park, Sue anderson, swedish house mafia, tbwa chiat day
By Stephen Foster on March 15, 2012
Years ago Fuji’s unofficial mission statement was ‘Kill Kodak,’ something it and digital large succeeded in doing. German sports apparel maker Adidas must feel much the same about Nike, the rival that regularly undermines its tier one sponsorship of the football World Cup by blasting it with ambush advertising. So Adidas is conducting a beauty [...]
Posted in Agencies, Clients, Creative, News | Tagged 2014 world cup, Adi Dassler, adidas, agency pitch, Andre Laurentino, bbh, brazil, brazil x brazil, creature, David Beckham, f/nazca saatchi & saatchi, mother, nike, Rudolf Dassler, seattle, sid lee, star wars, tbwa chiat day, Wayne Rooney, wieden+kennedy amsterdam, write the future ad
By Stephen Foster on May 6, 2011
Former Apple marketer Rebecca Van Dyck has landed at Levi’s as CMO and so Doug Sweeny (pictured), former VP-global marketing at the jeans company (am I the only person who finds these titles confusing?) is on his way, to team up once more with creative Joe Kayser to run Young & Rubicam’s West coast operation [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, Doug Sweeney, Joe Kayser, levis, Rebecca Van Dyk, tbwa chiat day, WPP, y&r, young & rubicam
By Stephen Foster on April 21, 2011
A few days ago we featured David Beckham in a Pepsi viral, using his famous right foot to good effect on the beach. Of course Becks doesn’t just wander on to any old beach and the viral was clearly filmed making this TBWA Chiat Day commercial for Diet Pepsi featuring Latina soap star Sofia Vergara. [...]
Posted in Agencies, Clients, Creative, News | Tagged David Beckham, diet pepsi, Pepsi, pepsi max, PepsiCo, Simon Cowell, Sofia Vergara, tbwa chiat day, X-Factor
By Angie Dean on March 3, 2011
And before any agencies think they have a chance of unseating recently-appointed worldwide agency Wieden + Kennedy at the jeans maker we should point out that, prior to joining Apple in 2007, Rebecca Van Dyck spent 12 years at W+K, latterly heading the agency’s foundation global Nike account. Van Dyck, 41, moves from senior director [...]
Posted in Agencies, Clients, News | Tagged apple, levi strauss, nike, Rebecca Van Dyck, tbwa chiat day, wieden & kennedy
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