By Stephen Foster on January 17, 2013
Furniture and homeware giant IKEA seems to be having a good recession although its advertising arrangements seem a touch muddied. Bits of the account, like its catalogue, have found their way to McCann and its Swedish creative supremo Linus Karlsson, while its other agencies seem to be doing a pretty good job. This is a [...]
Posted in Agencies, Clients, Creative, News | Tagged akestam holst, bbh, Gwyn Jones, ikea, ikea catalogue, Linus Karlsson, make room for life campaign, mccann, mother london, mother new york, storage, sweden
By Stephen Foster on December 19, 2012
One of the intriguing issues of the next couple of years will be BBH’s fortunes under full Publicis Groupe ownership and one advantage should be the ability to expand its offer internationally. So new rich godfather Maurice Levy has provided the agency with a nice Christmas present in the form of Swedish mobile agency Monterosa, [...]
Posted in Agencies, Creative, Finance, Media, News | Tagged bbh, Gwyn Jones, johann Heminger, Maurice Levy, mobile advertising, monterosa, sweden
By Angie Dean on November 29, 2012
Talking of Scandinavia (which we were, Norway anyway) ambitious network M&C Saatchi Worldwide is opening an office in Sweden, its 27th around the world. The new agency will be headed by CEO Bjarte Eide (far right) with co-creative directors Martin Cedergen and Patrick Dry and strategy boss Klara Eide (boss Moray MacLennan is in the [...]
Posted in Agencies, Creative, Finance, News | Tagged Bjarte Eide, m&c saatchi worldwide, Moray MacLennan, norway, scandinavia, stockholm, sweden
By Stephen Foster on November 23, 2012
WPP is planning to merge its Grey and Ogilvy agencies in Sweden: which may be a solution to a local problem or a sign of things to come at the world’s biggest marcoms network. WPP says the merger of the two agencies based in Stockholm is intended to create a bigger shop. “The strengths in [...]
Posted in Agencies, Analysis, Clients, Finance, Media | Tagged ford, general motors, grey, Interpublic, ogilvy, omnicom, publicis groupe, Sir Martin Sorrell, stockholm, sweden, toyota, WPP
By Angie Dean on November 19, 2012
If you want to get noticed, chuck a few cats out of a plane – seemple. That’s what Stockholm agency Akestam Holst has done for venerable Swedish insurer Folksam anyway and so far it’s gathered nearly 500,000 YouTube hits, enraging some cat lovers along the way. I suspect the cats have been shot against a [...]
Posted in Agencies, Clients, Creative, News | Tagged akestam holst, folksam, insurance, peta, skydiving cats, stockholm, sweden
By Stephen Foster on March 8, 2012
Ogilvy & Mather has hired BBH New York’s deputy CCO Calle Sjoenell (pictured) for the much bigger job of CCO of its humungous New York office – whose clients include American Express, IBM and Swedish furniture giant Ikea. Ikea is currently under siege from McCann Erickson and its newish New York and London CCO and [...]
Posted in Agencies, Clients, Creative, News | Tagged american express, bbh new york, Calle Sjoenell, google, IBM, ikea, Lars Bastholm, Linus Karlsson, moonwalk, mother new york, Nick Brien, ogilvy & mather new york, starring, sweden
By Stephen Foster on August 3, 2011
If anyone had suggested a couple of years ago that the revival strategy for McCann Erickson, still just about the biggest agency network in the world, would depend on all things Swedish they would have been greeted with incomprehension, ridicule possibly. But, lo and behold, it is. Recently-appointed New York and London chairman and CCO [...]
Posted in Agencies, Clients, Creative, News | Tagged htc, icom, ikea, ikea catalogue, Interpublic, Lena Simonsson Berge, Linus Karlsson, mccann, mccann-erickson, mother, ogilvy 7 mather, sweden, swedish
By Angie Dean on May 24, 2011
A recurring theme this year seems to be top level creatives from Sweden and big US agencies. We’ve got Linus Karlsson moving in as chairman and CCO of McCann Erickson in both New York and London and now Lars Bastholm from Sweden, is quitting as CCO of Ogilvy & Mather New York after just two [...]
Posted in Agencies, Clients, Creative, News | Tagged akqa, Creative, ikea, John Seifert, Lars Bastholm, Linus Karlsson, madison avenue, ogilvy & mather new york, sweden, WPP
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