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Sweden’s One Hour Agency sets out ‘less is more’ stall

Sweden’s One Hour Agency sets out ‘less is more’ stall

It only takes an hour to forge a relationship and come up with some good ideas, or so says Sweden’s One Hour Agency. OHA has been formed by eight young creative from Sweden’s much-praised Hyper Island digital media programme. And ...

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Coke brings summer to winter in Sweden

Coke brings summer to winter in Sweden

It’s dark and cold out there there Scandiwegia (see countless stories) but trust good old old Coca-Cola to brighten things up a bit. IUM Sweden has installed one of Coke’s ‘Happiness Machines,’ now part of the ‘Reasons To Believe’ campaign, ...

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IKEA unveils winning campaigns from Mother London and Sweden’s Akestam Holst

IKEA unveils winning campaigns from Mother London and Sweden’s Akestam Holst

Furniture and homeware giant IKEA seems to be having a good recession although its advertising arrangements seem a touch muddied. Bits of the account, like its catalogue, have found their way to McCann and its Swedish creative supremo Linus Karlsson, ...

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M&C Saatchi opens new office in Stockholm

M&C Saatchi opens new office in Stockholm

Talking of Scandinavia (which we were, Norway anyway) ambitious network M&C Saatchi Worldwide is opening an office in Sweden, its 27th around the world. The new agency will be headed by CEO Bjarte Eide (far right) with co-creative directors Martin ...

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Swedish agency Akestam Holst and insurer Folksam score with skydiving cats

Swedish agency Akestam Holst and insurer Folksam score with skydiving cats

If you want to get noticed, chuck a few cats out of a plane – seemple. That’s what Stockholm agency Akestam Holst has done for venerable Swedish insurer Folksam anyway and so far it’s gathered nearly 500,000 YouTube hits, enraging ...

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