super bowl ads
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Kimberly-Clark’s Huggies from Droga5 tops System1’s list of Super Bowl ad winners
System1, which purports to measure long term brand effectiveness (star rating) and short term sales success (spike rating) via emotional…
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Super Bowl talking points: GM invades Norway, hedgies’ nemesis Robinhood
Two more Super Bowls: this one for GM electric cars from McCann has had a lot of attention: Will Ferrell…
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Bill Murray is best Super Bowl star for Jeep
Adweek reckons this ad for Jeep with Bill Murray reprising his role in Groundhog Day (with some other original cast…
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Microsoft leads as tech giants dominate Super Bowl ads
Microsoft was the top scoring big brand at last night’s NFL Super Bowl according to behavioural science firm System1 Research.…
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Late Show’s Stephen Colbert unveils Super Bawl masterclass
It’s a bit late for all those advertisers and agencies who’ve finished their Super Bowl ads – Google has two…
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Did adam&eve win the Super Bowl for Skittles?
Adam&eveDDB’s first foray into Super Bowl advertising, for Mars’ Skittles, seems to have been a resounding success. The understated ad…
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Was National Geo’s ‘Einstein’ Super Bowl’s best?
More Super Bowl (only a bit..). This ad for National Geographic’s forthcoming series Genius about Albert Einstein, from McCann with…
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Anti-Trump ads storm Super Bowl
A while ago JWT produced a report a report saying that people were swayed by brands in their political choices.…
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Deutsch opens a winner for Busch Super Bowl debut
AB Inbev, about to be the owner of SAB Miller, is by far the world’s biggest beer company and it…
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