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Two years after Enfatico collapses Dell dumps WPP for three smaller agencies

Two years after Enfatico collapses Dell dumps WPP for three smaller agencies

By Stephen Foster on February 28, 2011

If there’s one consistent theme to Sir Martin Sorrell’s long tenure at WPP (apart from delivering the numbers of course) it’s his belief that WPP can and should set up customised mini-agencies for big clients. The most recent is Blue Hive for the global launch of the new Ford Focus (and many Ford models besides, [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged arnold, barrie d'rozario murphy, blue hive, Dell, enfatico, ford, Peter Stringham, samsung, sid lee, Sir Martin Sorrell, WPP, wunderman, y&r, y&r brands

Now Google challenges Microsoft Windows with Chrome OS

Now Google challenges Microsoft Windows with Chrome OS

By Stephen Foster on December 8, 2010

There’s no stopping those Googlers in their drive for world domination and now they’re taking on Microsoft (and ultimately Apple) with Chrome OS, a new operating system that relies solely on internet or ‘cloud’ storage for software. Chrome OS is currently being trialled by some big American companies prior to making its debut next year [...]

Posted in Clients, News | Tagged acer, apple, google chrome os, kinect, microsoft office, samsung, wii, xbox 360

Microsoft bets the house on Windows Phone 7 anti-phone strategy and Crispin Porter

Microsoft bets the house on Windows Phone 7 anti-phone strategy and Crispin Porter

By Stephen Foster on October 12, 2010

Tech giant Microsoft, widely criticised for failing to innovate at the same pace as Apple and Google, has unveiled its most important new product for years, Windows Phone 7. The launch comes hard on the heels of the withdrawal of its disastrous ‘social’ Kin phone and is a test not just for the company’s ambitions [...]

Posted in Agencies, Clients, News | Tagged android, cispin porter + bogusky, Dell, google, htc, kin, lg, Microsoft, samsung, windows phone 7

Focus on tech companies as Google readies TV launch, Japanese giants hit back

Focus on tech companies as Google readies TV launch, Japanese giants hit back

By Angie Dean on October 5, 2010

Eagerly-awaited Google TV, a web-meets-TV offering, is due to launch later this month and before then Sony will launch a combined TV and Blu-ray player powered by the Google system and box maker Logitech will bring out its version of the set-top gadget that powers it all. Big US TV networks NBC Universal, Times Warner [...]

Posted in Clients, Media, News | Tagged apple, google tv, intel, logitech, Microsoft, samsung, Sony, Toshiba

$4.5bn Dell loss could mean the end for Sir Martin Sorrell's team WPP strategy

$4.5bn Dell loss could mean the end for Sir Martin Sorrell’s team WPP strategy

By Stephen Foster on September 16, 2010

Computer giant Dell is reviewing its account at WPP following the closure of Enfatico, the Dell-only agency WPP CEO Sir Martin Sorrell set up to handle the $4.5bn business, and the subsequent rerouting of it into various WPP agencies including Y&R and PR outfit Cohn & Wolfe. WPP set up Enfatico a couple of years [...]

Posted in Agencies, Clients, News | Tagged Dell, enfatico, hsbc, samsung, Sir Martin Sorrell, WPP

Samsung and Toshiba join tablet computer battle against Apple's iPad

Samsung and Toshiba join tablet computer battle against Apple’s iPad

By Angie Dean on September 3, 2010

Berlin’s IFA Show is the place to be this week and Samsung and Toshiba have just announced that they’re both to launch tablet devices against Apple’s iPad, with Toshiba’s Folio 100 set to hit the UK in October at just £329. Folio 100 is a whopper with a bigger screen than the iPad and slightly [...]

Posted in Clients, News | Tagged apple ipad, ifa show, samsung, Sir Howard Stringer, Sony, Steve Jobs, tablet computers, Toshiba

The iPad breaks into the corporate world

The iPad breaks into the corporate world

By David O'Reilly on August 25, 2010

Further good news for Apple. The iPad looks set to rival the Blackberry as the must-have corporate gizmo, judging by the latest research from Forresters, which found that as well as the expected consumer excitement over the device, companies are starting to use iPad for serious sales and information purposes. Mercedes-Benz has brought in iPads [...]

Posted in Media, News | Tagged apple, Dell, Mercedes Benz, Microsoft, samsung, Toshiba, twitter

Apple’s Christmas present for the world – a 7″ iPad mini

By Angie Dean on August 25, 2010

Apple CEO Steve Jobs said a while ago that the company had lots of goodies in the pipeline and it’s a sure bet that one of these will makes its appearance for the Christmas buying season. Latest rumours from Taiwan and China (and they should know as they make the stuff) are that this will [...]

Posted in Clients, News | Tagged apple, iPad, iPhone, samsung, Steve Jobs

Samsung sets out to become the world’s jolly green giant

By Staff on May 11, 2010

No, not a producer of canned vegetables but the world’s biggest producer of ‘green’ environmentally friendly products. The South Korean giant, which accounts for 20 per cent of that country’s exports, is to launch or expand businesses in five sectors involving renewable energy or healthcare: solar cells, rechargeable batteries for hybrid cars, lighting, biopharmaceuticals and [...]

Posted in Clients, Finance, News | Tagged general electric, healthcare, philips, renewable energy, samsung

Samsung takes early lead in 3D TV race

By Stephen Foster on April 20, 2010

If you really need giant tabby cars waiting to pounce on you from the nearest futuristic building then Samsung’s the company for you. The South Korean company is leading the way with the must-have kit for the World Cup, 3D LED TVs. And the Clenmow Hornby Inge ads are butting into Sony Bravia territory, hardly [...]

Posted in Agencies, Clients, Creative, News | Tagged 3D TV.World Cup, CHI, Mika Martin-Cruz, samsung, sony Bravia

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