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Cheil provides timely reminder for Samsung

Cheil provides timely reminder for Samsung

The upper echelons of adland are furiously polishing their presentations to Samsung, the world’s biggest advertiser with a budget variously estimated at $8.5bn to the gross domestic product of South Korea. But always with Samsung there’s Cheil Worldwide, the one-time ...

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Samsung reported to be reviewing global adspend

Samsung reported to be reviewing global adspend

Campaign reports that Samsung has put its global creative and media accounts up for review, which hardly comes as a great surprise as the Korean tech giant spends billions worldwide on marketing, $3bn alone on PR according to some accounts. ...

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Samsung unveils star-studded Galaxy football team

Samsung unveils star-studded Galaxy football team

Football these days is like an irrepressible juggernaut, rolling over everything in its path (this is not a dig at Spurs supporters although it could well be). Now Samsung and agency Cheil Worldwide have hopped on the bandwagon with ‘Samsung ...

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Jeans is out of OOH agency rapport as IPG slashes costs

Jeans is out of OOH agency rapport as IPG slashes costs

Who’d work for a holding company? It’s emerged today that Roy Jeans (left), CEO of Interpublic-owned OOH specialist rapport and recently elevated to the post of global CEO, is leaving the company. Rapport has ambitions to go global having taken ...

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Samsung goes big on digital outdoor for Galaxy S4

Samsung goes big on digital outdoor for Galaxy S4

Samsung Electronics in the UK seems to have taken ever-expanding out of home (OOH) advertising to a new level in the UK with two digital ‘posters.’ One consists of two giant LED screens on the London IMAX cinema (below) on ...

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