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Tag Archives: samsung

Teelcoms giant Huawei goes into challenger mode in WPP’s Nova phone launch

Teelcoms giant Huawei goes into challenger mode in WPP’s Nova phone launch

China’s Huawei is the biggest telecoms equipment manufacturer in the world, which doesn’t make it too popular with some suspicious American politicians. In terms of mobiles it’s a challenger brand though and so WPP’s ‘Team Huawei'(you just knew there’d be ...

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Samsung wins Cannes marketer of the year award

Samsung wins Cannes marketer of the year award

In case anyone had forgotten, the Cannes Lions Festival of Creativity is gearing up for action in June and the first gong – Creative Marketer of the Year – has gone to Samsung Electronics. As indeed it probably should given ...

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W+K packs in the celebs and features for Samsung

W+K packs in the celebs and features for Samsung

We rather lost interest in the Oscars ads but here’s an interesting one that made its debut there – from Wieden+Kennedy Portland for Samsung’s Glaxy S7 edge. Featuring an all-star line-up including Wesley Snipes, Lil Wayne and main man William ...

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Publicis weighs bid for Samsung agency Cheil

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Publicis Groupe wants to buy 30 per cent of Cheil Worldwide, the once in-house Samsung agency that still handles the bulk of the Korean electronics giant’s $5bn worldwide ad and communications business, according to reports. Samsung currently owns about 25 ...

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