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Samsung wins Cannes marketer of the year award

Samsung wins Cannes marketer of the year award

In case anyone had forgotten, the Cannes Lions Festival of Creativity is gearing up for action in June and the first gong – Creative Marketer of the Year – has gone to Samsung Electronics. As indeed it probably should given ...

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W+K packs in the celebs and features for Samsung

W+K packs in the celebs and features for Samsung

We rather lost interest in the Oscars ads but here’s an interesting one that made its debut there – from Wieden+Kennedy Portland for Samsung’s Glaxy S7 edge. Featuring an all-star line-up including Wesley Snipes, Lil Wayne and main man William ...

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Publicis weighs bid for Samsung agency Cheil

Publicis weighs bid for Samsung agency Cheil

Publicis Groupe wants to buy 30 per cent of Cheil Worldwide, the once in-house Samsung agency that still handles the bulk of the Korean electronics giant’s $5bn worldwide ad and communications business, according to reports. Samsung currently owns about 25 ...

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72andSunny Samsung ‘surf’ campaign lands in the drink

72andSunny Samsung ‘surf’ campaign lands in the drink

Samsung seems to be losing the smartphone battle with Apple these days and it’s not wholly surprising if it keeps coming out with guff like this. Any film titled ‘We are greater than I’ is riding for a fall and ...

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Samsung signs up sports stars as Galaxy S6 ‘Avengers’

Samsung signs up sports stars as Galaxy S6 ‘Avengers’

Samsung has tied in with new blockabusta Marvel-inspired movie Avengers: Age of Ultron (he’s the baddie, I think) to promote the new Galaxy S6. It’s launching this campaign from 72andSunny showing a bunch of sports stars (including, inevitably, Lionel Messi) ...

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Cheil Worldwide snaps up integrated agency Iris

Cheil Worldwide snaps up integrated agency Iris

South Korea-based marcoms company Cheil Worldwide has bought a stake in global integrated agency Iris, with an option to move to full ownership over the next five years. Cheil, which began life in 1973 as Samsung’s in-house agency, employs over ...

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