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Samsung hits the right Christmas note

Samsung hits the right Christmas note

Everybody seems to want a gadget for Christmas – as Apple will no doubt be reminding us soon. Samsung has got its retaliation in first, in the UK anyway, with this pleasingly low-key Christmas campaign from Cheil UK. Cheil suggests ...

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Cheil provides timely reminder for Samsung

Cheil provides timely reminder for Samsung

The upper echelons of adland are furiously polishing their presentations to Samsung, the world’s biggest advertiser with a budget variously estimated at $8.5bn to the gross domestic product of South Korea. But always with Samsung there’s Cheil Worldwide, the one-time ...

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Samsung reported to be reviewing global adspend

Samsung reported to be reviewing global adspend

Campaign reports that Samsung has put its global creative and media accounts up for review, which hardly comes as a great surprise as the Korean tech giant spends billions worldwide on marketing, $3bn alone on PR according to some accounts. ...

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