By Staff on May 15, 2013
Samsung is launching what it claims is the UK’s biggest-ever takeover of large format poster sites. The year-long push, planned and booked by Cheil UK in conjunction with OOH specialist agency Rapport, is a UK first that will see media owners remove all other site branding to make way for more than 200 Samsung-branded illuminated [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Avikar Jolly, biggest large format poster campaign, branded light boxes, cheil, Fiona Fitzgibbon, rapport, samsung, uk posters
By Staff on April 10, 2013
The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans, CEO of leading UK OOH specialist agency Rapport, explains how and why the industry is changing. Last year IPM (International Poster Management) rebranded as Rapport with the slogan “Rewarding Connections”. Why did you choose to [...]
Posted in Agencies, Analysis, Clients, Media, News, Research | Tagged cheil worldwide, initiative media, IPG, kinetic, mediacom, out of home, outdoor, posters, posterscope, rapport, rewarding connections, Roy Jeans, samsung, sky, talon, universal media
By Stephen Foster on April 9, 2013
I read somewhere recently that Samsung spent $11.6bn on advertising last year and it looks as though it may top that this, with a large chunk going on its heroic effort to persuade customers all over the world that they really want/need a smart TV. A large chunk of the aforementioned large chunk must have [...]
Posted in News | Tagged Adam Berg, CHI, global ad campaign, mpc, samrt tv, samsung
By Stephen Foster on April 2, 2013
Years ago Fuji’s corporate mission statement was, allegedly, ‘Kill Kodak’; now Samsung’s seems to be ‘Kill Apple,’ or, at least, get there first. Its new Galaxy phones are bigger and, some say, better than the iPhone, it sells more tablets than Apple does iPads. Now it’s produced a ‘smart TV’ that appears to do most [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, charge, CHI, galaxy, game of thrones, global launch campaign, samsung, smart TV, vestal virgins
By Staff on March 15, 2013
Samsung launched its new iPhone-killer S4 phone in the US yesterday and may be slightly miffed that rival (well, not that serious a rival) LG tried to steal its thunder with a classic piece of ambush marketing. Marketers and the out of home boys like nothing more of course so it will be trebles all [...]
Posted in Clients, Creative, News | Tagged ambush marketing, galaxy s4 launch, iphone killer, lg, New York, samsung, times square
By Staff on February 28, 2013
The UK outdoor industry has launched a new research study into viewing levels of posters in the UK called Route which purports to show which posters work best, how and with whom. The research has taken about 12 years to formulate and complete; the last four years alone are estimated to have cost £19m. During [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged Chris Marjoram, gps, James Whitmore, new research, out of home, outdoor advertising, rapport, route, samsung, sky
By Stephen Foster on February 19, 2013
Interpublic (IPG) is believed to be launching Rapport, its successful UK out of home specialist, in America as soon as its current contract with WPP’s Kinetic expires. The move follows hard on the heels on revelations (here) that Eric Newnham’s new out of home agency Talon is being backed by Omnicom Media Group. OMG’s interest [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged aegis, Interpublic, ipm, kinetic, Mike Cooper, out of home, posterscope, rapport, samsung, sky, talon, us, us expansion, WPP
By Staff on January 22, 2013
Flush with its successful Olympics campaign hailing ‘Moms’ Procter & Gamble is back on the corporate advertising road with a new ‘The Power of the Everyday Effect’ epic, essentially claiming that it’s the little things in everyday life that matter most (and for which P&G probably has a product near you). The company has even [...]
Posted in Clients, Creative, News, PR, Research | Tagged apple, corporate advertising, Melanie Healey, procter & gamble, samsung, sustainability, the power of the everyday effect, unilever
By Stephen Foster on December 19, 2012
OK, here we go: after a not very scientific analysis of the ruminations of Paul Simons, Giles Keeble, Jerry Judge, George Parker, Stuart Smith and myself we come to: Agency of the Year Wieden+Kennedy London. For lots of good stuff, TV, online, posters and print. The big test, for W+K London, as we’ve said before, [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, Media, News | Tagged 2012, 72andsunny, ad of the year, aegis, agency of the year, Ajaz Ahmed, akqa, bbh, dentsu, grey, Jerry Buhlmann, Neil Christie, network of the year, person of the year, samsung, Tesco, wieden+kennedy london
By Giles Keeble on December 13, 2012
“I wish I’d done it” is the subjective test for a great ad. Which of this year’s crop of TV ads makes my list? Chipotle? Not really. The Guardian’s ‘Three Little Pigs’? Maybe, but I still prefer Webster’s ‘Points of View’ for BMP (a very different brief, I know). (Editor’s note: Giles didn’t feel able [...]
Posted in Agencies, Clients, Creative, News | Tagged 2012, best tv ads, british heart foundation, canal plus, directtv, Giles Keeble, grey, guardian, samsung, Vinnie Jones
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