By Staff on October 22, 2012
Russia under president Vladimir Putin may be a dangerous place for Pussy Riot band members but big companies from across the spectrum are crossing their fingers and legs and heading for what’s rapidly becoming Europe’s biggest market. BP, whose boss Bob Dudley recently had to go into hiding to evade the attentions of his oligarch [...]
Posted in Media, News, Politics | Tagged bus shelter contract, jcdecaux, moscow, russ outdoor, russia, Vladimir Putin
By Stephen Foster on May 23, 2012
Why not? Apparently Mondelez (Kraft’s name for its new spun-off snacks company) sounds like the Russian word for oral sex. Which should trigger a few ideas from the fertile minds of creatives working on the notorious Cadbury’s Flake account. Kraft shareholders are voting on the already widely-derided name today, just as Yell’s will be doing [...]
Posted in Clients, Creative, News | Tagged cadbury's flake, hibu, Irene Rosenfeld, Kraft, mondelez, oral sex, russia, shacks company, shareholder vote, Stuart Smith, yell
By Stephen Foster on May 21, 2012
It seems that we’re supposed to call Burma Myanmar these days – a nifty bit of rebranding for a country that was an international pariah a year or so ago. Anyway, where democracy (or some of it) leads WPP follows and the globe-trotting marcoms group has acquired a stake in Myanmar’s Today Advertising. The company [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged asia pacific, burma, democracy, digital agency, eastern europe, grape, henkel, myanmar, nifty rebranding, possible worldwide, russia, sabmiller, Sir Martin Sorrell, today advertising, WPP, yangon
By Staff on April 30, 2012
Online’s share of the media market is going up in all markets, to 20 per cent and over in the US and UK for example. But search remains by far the biggest sector although there are important developments under way, from the growth of mobile to the possibilities of Facebook. Here Larry K. H. Jenkins [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged baidu, bing, China, covario, cpc, facebook, google, Larry Jenkins, Microsoft, online, paid search, russia, search marketing, seo, yahoo, yantex
By Staff on March 27, 2012
The imminent London Olympics were supposed to produce a boom time for the whole media sector: from the mighty WPP which anticipated heavy client spending down to the UK’s poster contractors and agencies (one of which, Kinetic, is owned by WPP). All those anticipated visitors would surely persuade advertisers to uncork their wallets. They still [...]
Posted in Agencies, Clients, Finance, Media, News, Politics | Tagged global radio, imax cinema, JC Decaux, kinetic, locog, london olympics, moscow, Network Rail, ocean outdoor, out of home, posters, Rance Crain, russia, smedvig capital, stratford, utv media, visitors, waterloo, westfield shopping mall, WPP, £1m poster sites
By Stephen Foster on March 14, 2012
Sir Martin Sorrell’s WPP is continuing its love affair with Vietnam (it’s been operating in the country for over 15 years, long before most of its marcoms rivals) by launching Burson-Marsteller Vietnam in partnership with minority shareholder Chu Chi Co. Chu Chi Co is headed by founder (Ms) Chu Thi Hong Anh who has been [...]
Posted in Agencies, Clients, Media, News, Politics, PR | Tagged brazil, brics, broadcasting, Burson-Marsteller, China, chu thi company, emerging markets, India, PR, russia, Sir Martin Sorrell, sorrell broadcasting corporation, state media, vietnam, WPP
By Staff on March 13, 2012
Russian search giant Yandex is taking the battle to its European rivals with a new office in Lucerne headed by Bernard Lukey, former head of Russian online store Ozon.ru. Yandex runs search sites plus a range of online services in Russia, Ukraine, Belarus, Kazakhstan and Turkey. In Russia, Yandex has about 60 per cent of [...]
Posted in Agencies, Clients, Media, News | Tagged Alexei Tretiakov, belarus, Bernard Lukey, euro soccer finals, kazakhstan, lucerne, new office, ozon.ru, russia, search, turkey, ukraine, yandex, yandex advertising network
By Stephen Foster on February 9, 2012
As one of many changes under new CEO Rakesh Kapoor (pictured) who’s also shifting control of the more mature European and North American businesses to a new HQ in Amsterdam, cutting back on traditional advertising in favour of digital and social and redefining the whole company as ‘health, hygiene and home.’ Kapoor, who succeeded long-serving [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Bart Becht, david jones, Euro RSCG, havas, health hygiene and home, lapac, new hq, old spice, procter & gamble, Rakesh Kapoor, Reckitt-Benckiser, rumea, russia, unilever, Vladimir Putin, wieden+kennedy amsterdam
By Staff on January 26, 2012
Publicis Groupe’s Maurice Levy has been a bit slow out of the blocks in 2012 compared to great rival Sir Martin Sorrell of WPP but the French marcoms giant has broken its duck for the new year by buying Moscow’s The Creative Factory, a non-traditional agency specialising in shopper marketing, events and digital production. TCF [...]
Posted in Agencies, Clients, Media, News | Tagged aegis, Alex Shifrin, burger king, carat, general motors, idea, ikea, israel, Jordan, Maurice Levy, media agency, moscow, publicis groupe, russia, saatchi & saatchi, Sam Rothman, shalmor avnon amichay, Sir Martin Sorrell, starcom, tcf, the creative factory, union media, WPP deals
By Stephen Foster on December 14, 2011
It’s been something of an annus mirabilis for Wieden+Kennedy London as the recently high-flying agency has seen the departures of biggest account Nokia (with attendant ten per cent redundancies) and the Guardian, one flagship account, Honda, cut back in the wake of the tsunami in Japan and another, Nike, award its plum Europe assignments to [...]
Posted in Agencies, Clients, Creative, News | Tagged 3, amsterdam, arla foods, beeline, coca-cola, Dan Wieden, guardian, heineken, honda, Ian Tait, Kim Papworth, London, Mark Fitzloff, Neil Christie, new partners, nike, nokia, portland, russia, Tom Blessington, Tony Davidson, wieden+kennedy
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