By Stuart Smith on July 25, 2012
It would be nice to think that Johnson & Johnson’s newly announced review of its £1.7bn annual advertising spend was driven by a need for greater creative consistency. But it isn’t. Money’s the thing – saving it that is. J&J may be one of the world’s biggest brands, but it’s also a company in trouble. [...]
Posted in Agencies, Clients, Creative, Finance | Tagged advertising account review, akqa, bbdo, ddb, dentsu, deutsch, Euro RSCG, havas, Interpublic, johnson & johnson, JWT, Lowe, mdc, Michael Roth, Michael Sneed, omnicom, publicis groupe, r/ga, razorfish, the martin agency, WPP
By Stephen Foster on July 21, 2012
Interpublic’s R/GA has scored mightily with its work for the Nike+ Fuelband (is this the reason even more people are running up and down my street?), winning big at Cannes, among other things. But now Wieden+Kennedy Portland, Nike’s long-time ad agency, has got in on the act with this film which is a big YouTube [...]
Posted in Agencies, Clients, Creative, News | Tagged cannes, computer games, nike+fuelband, r/ga, wieden+kennedy portland
By Stephen Foster on July 17, 2012
Interpublic-owned digital agency R/GA (although we’re not supposed to call it that any more according to CEO Bob Greenberg) is planning to challenge the might of management consultancies Accenture, Bain and McKinsey with a new consultancy offering which he terms ‘business transformation.’ R/GA is also creating an enlarged NPD operation. The agency has recently scored [...]
Posted in Agencies, Clients, Finance, News | Tagged akqa, Bob Greenberg, consultancy, Interpublic, lbi, nike fuelband, npd, r/ga, WPP
By Becky Wilkie on June 23, 2012
Nike has made a big stir at Cannes Lions 2012, with the Fuelband not only winning the Cyber Grand Prix but now swiping the coveted ‘integrated’ Titanium Grand Prix too, with agency R/GA. Stefan Olander (left), vice-president of digital sport at Nike, dropped into the festival to give a disarmingly charismatic talk about how “super [...]
Posted in Agencies, Clients, Creative, News | Tagged Bob Greenberg, cannes, consumer heroes, fuelband, LeBron James, nike, r/ga, Stefan Olander
By Staff on May 1, 2012
Hearst-owned digital agency iCrossing has made a big move to strengthen its creative credentials by hiring five senior creatives as ECDs in its New York and San Francisco offices. The moves follow the appointment of Patrick Stern (pictured) as iCrossing CCO from rival agency Interpublic-owned R/GA in December last year. Stern also worked in TBWA [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged cosmopolitan, Dylan DiBona, hearst, icrossing, Interpublic, Jeff Weston, Ken Hamm, media arts lab, Patrick Bennett, Patrick Stern, Paul Beddoe-Stephens, r/ga
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