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R/GA produces classic old-style winner for Samsung

Thought R/GA was supposed to be a digital agency?

We’re all digital now, of course, but R/GA is demonstrating regularly that it can match anyone for good old-fashioned trad advertising.

A while ago it offered Apple’s Beats By Dre for the Rugby World Cup and now the jewel in Interpublic’s crown has come up with a classic winner for Samsung’s new Radiant 360 speakers – ‘The Sweet Spot.’

Simple innit: Get yourself a good idea and Edwin Balldinger, with nary a hashtag in sight.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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