Thought R/GA was supposed to be a digital agency?
We’re all digital now, of course, but R/GA is demonstrating regularly that it can match anyone for good old-fashioned trad advertising.
A while ago it offered Apple’s Beats By Dre for the Rugby World Cup and now the jewel in Interpublic’s crown has come up with a classic winner for Samsung’s new Radiant 360 speakers – ‘The Sweet Spot.’
Simple innit: Get yourself a good idea and Edwin Balldinger, with nary a hashtag in sight.
MAA creative scale: 9.