results international
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Advertisers
Publicom merger: Will the WPP empire strike back?
Keith Hunt (below) is managing partner of Results International. He examines the likely fall-out of the Omnicom/Publicis merger and the…
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Advertisers
Why the devil is in the detail when it comes to selling your ad agency for a good price
Here at MAA we value independent agencies like London’s newest newbie Hello People and the likes of Wieden+Kennedy and Droga5.…
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Advertisers
WPP in 2012 – solid but not spectacular
WPP more or less matched rivals Publicis Groupe and Havas, beat Interpublic but lagged Omnicom with growth of 2.9 per…
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Finance
Julie Langley: why the Facebook deal to buy adserving company Atlas is important
Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness,…
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