research
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Advertisers
John Murphy: why brands need to shift their focus to the growing power of single consumers
It’s been creeping up on us for a while….but it’s now a legitimate ‘phenomenon.’ We have entered a period in…
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Advertisers
Giles Keeble: how advertising discovered ‘post-truth’ before the OED – and the trouble with Big Data
The Oxford English Dictionary has declared “post-truth” is the word of the year. It means “relating to or denoting circumstances…
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Advertisers
Alex Van Gestel of Verbalisation: what Trump tells us about the death of attitudinal research
One of the reasons Donald Trump’s win was so shocking is that the pollsters completely failed to predict he’d end…
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Advertisers
New WFA study shows fog obscuring marketing ‘insight’
The marketing world is awash with data and the people who interrogate, marshall and deploy it – ‘insight’ experts. So…
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Ad Tech
We Are Social research shows there are now more mobile connections around the world than people
Social marketing agency We Are Social has released its latest whopper Digital, Social and Mobile study covering 240 plus countries…
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Agencies
Focus groups can Christmas at Ogilvy Paris
Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have…
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Advertisers
New cinema research from DCM is over-rich mixture
Some new research for UK cinema owner Digital Cinema Media (DCM) purports to show that cinema ads are eight times…
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Advertisers
McDonald’s is last resort in new Leo Burnett ad
Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser. A nice set-up…
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Advertisers
Giant posters work best says new blowUP research
A new study carried out by blowUP media has concluded that most people notice giant posters when driving through a…
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