By Stephen Foster on April 24, 2013
With a new series of Mad Men on our screens and the death of Margaret Thatcher (indelibly attached to the UK adland of the 1980s), advertising has made one of its periodic trips over the wire; entering mainstream debate as opposed to a minor role on the business pages. So do ads change the world? [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News, Politics, Research | Tagged 1950s, 1960s, 1979, charles saatchi, conservative party, Don Draper, doyle dane bernbach, general election, mad men, madison avenue, Margaret Thatcher, research, Tim Bell, vw ad
By Stephen Foster on January 23, 2013
Sir Martin Sorrell, CEO of WPP, is in Davos along with lots of other movers and shakers (he likes the place, he met the current Lady Sorrell there) and, he, like lots of other UK business leaders is aghast at UK PM David Cameron’s plan to hold a referendum on the UK’s membership of the [...]
Posted in Agencies, Clients, Finance, Media | Tagged 2017, David Cameron, davos, eu referendum, europe, omnicom, research, Sir Martin Sorrell, WPP
By Staff on January 20, 2013
And here’s what the survey from WPP’s research company Millward Brown says: This year’s ranking shows that brands are becoming more important to the Chinese consumer. Despite a challenging economic environment, strong brands outperformed their competitors and the broader stock market. China is not immune to the global economic environment, and this year the total [...]
Posted in Agencies, Clients, Finance, News, Research | Tagged Adrian Gonzales, baidu, brandz survey, China, china mobile, David Roth, millward brown, research, stepwolves, top chinese brands, WPP
By Paul Simons on January 16, 2013
With all of the worrying news on the UK retail scene (Comet, Jessops, now HMV) it makes me wonder to what extent management of these companies genuinely listen to what the great unwashed actually think. I fully understand the energy needed to turn around a business – I’ve lived through a few – but that’s [...]
Posted in Analysis, Clients, Creative, Finance, News, Research | Tagged BT, ggt, IBM, Lou Gerstner, Marc Bolland, marks & spencer, research, retail, simons palmer, Sir Ken Morrison, Voltaire
By Stephen Foster on December 10, 2012
My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending over backwards to restate its loyalty to decidedly uncool incumbent Draft FCB – and awarding [...]
Posted in Agencies, Clients, Creative, News, Research | Tagged ad avoiders, draftfcb, fearless group, Jerry Judge, Lowe, mondelez, oreo, research, super bowl, the martin agency, wieden+kennedy
By Stephen Foster on October 25, 2012
Growth at the world’s largest advertising group WPP almost ground to a halt in September, forcing WPP’s Sir Martin Sorrell to cut the company’s 2012 revenue growth estimate to between 2.5 per cent and three per cent. As recently as August he was forecasting 3.5 per cent, itself a reduction from four per cent earlier [...]
Posted in Agencies, Finance, News, Politics, PR, Research | Tagged advertising, black september, debt, PR, q3 numbers, research, revenue slowdown, Sir Martin Sorrell, WPP
By Stephen Foster on August 31, 2012
The world’s biggest marcoms company WPP disappointed analysts with its half-year performance, failing to hit its growth target of four per cent, ending up at 3.6 per cent or ‘thereabouts.’ WPP is the only big marcoms company to own a research business, Kantar, the second-biggest in the world after Neilsen. But Kantar, headed by Eric [...]
Posted in Agencies, Analysis, Finance, News, Research | Tagged consumer insight, Eric Salama, kantar, research, Sir Martin Sorrell, WPP
By Staff on July 30, 2012
Larry Kim, founder and chief technology officer of leading US-based search marketing company WordStream, explains how Google has upped the stakes in the ongoing battle between search engine optimisers and its own growing band of pay-per-click options. PPC versus SEO If you use Google search (and who doesn’t), you may have noticed that sponsored results [...]
Posted in Clients, Creative, News, PR | Tagged Larry Kim, organic searches, pay per click, research, search marketing, seo, wordsearch
By Staff on May 16, 2012
WPP brand agency Added Value has revealed the results of its second annual Cultural Traction survey which purports to measure cultural relevance as an early indicator of brand success. In the study, Apple led the way as the brand most vibrant in American culture, followed closely by tech brands Google, Amazon, Samsung, Sony and Microsoft. [...]
Posted in Agencies, Clients, News, Research | Tagged 50 us brands, added value, Amazon, apple, brand agency, cultural traction, facebook, google, Maggie Taylor, Microsoft, research, Sony, survey, vibe, vibrant brands
By Stuart Smith on May 4, 2012
Handily, just weeks before an IPO tipped to give Facebook a value twice that of Ford, some research has come to light underwriting investors’ colossal projection of faith. Here, to give the flavour, is Mediapost’s take on it: Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 [...]
Posted in Agencies, Finance, Media, News, Research | Tagged Agencies, agency executives, comcast, display, facebook, ford, ipo, John Shelton, mediapost, research, search, social media, strata, valuation
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