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By Stuart Smith on March 26, 2013
After years of being a jet-setting senior suit in someone else’s service, Richard Pinder has decided to go global on his own account with the ambitious launch of his own international network, The House Worldwide. Pinder (left), it will be recalled, was head of Publicis Worldwide for five years until group succession politics (the imposition [...]
Posted in Agencies, Analysis, Clients, News | Tagged maserati, new company, publicis worldwide, Richard Pinder, Stuart Smith, the house worldwide
By Stuart Smith on July 24, 2012
These days, we’ve come to see Maurice Lévy, chairman and chief executive of Publicis Groupe, as something of an oracle. Every time the 70-year-old eminence grise makes one of his ceremonial public appearances – ostensibly to observe the religious rites of the financial year – we strain our ears for words of greater meaning, expertly [...]
Posted in Agencies, Clients, Finance, News | Tagged aegis group, Arthur Sadoun, bbh, dentsu, Elisabeth Badinter, Financial results, Jean-Yves Naouri, Maurice Levy, publicis groupe, Publicis Groupe succession, publicis worldwide, Simon Badinter
By Stephen Foster on October 7, 2011
New General Motors global CMO Joel Ewanick has proved a thorn in the side for Publicis Groupe boss Maurice Levy. He has already moved GM’s flagship US brand Chevrolet from the Publicis Worldwide agency into Omnicom’s Goodby Silverstein and fired Bartle Bogle Hegarty (49 per cent owned by Publicis Groupe) from the Cadillac account. This [...]
Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, bartle bogle hegarty, big fuel, cadillac, chevrolet, digitas, fallon, ford, general motors, global media review, gm, goodby silverstein, Interpublic, Joel Ewanick, Maurice Levy, omnicom, publicis, publicis groupe, publicis worldwide, starcom mediavest, vivaki, WPP
By Angie Dean on September 26, 2011
Publicis Worldwide is reported to have won Italian chocolate giant Ferrero Rocher’s global ad account, worth at least $470m (€350m). Bloomberg reports that Publicis owner Publicis Groupe has won the company’s business in Belgium, France, Greece, the Netherlands, Spain and Turkey so it would hardly make sense for the business to be handled elsewhere in [...]
Posted in Agencies, Clients, Creative, News | Tagged account switch, advertising, amabassador's party, cycling accident, Eric Vervroegen, ferrero rocher, Giovanni Rocher, kinder, Michele Rocher, nutella, Pietro Rocher, publicis creative board, publicis groupe, publicis worldwide, ric tac, rkcr/y&r, WPP
By Stephen Foster on September 21, 2011
You can’t say it’s unexpected: Nestle recently moved its Nescafe account in the UK from McCann Erickson to Publicis and Publicis has always been Nestle’s favourite agency, not least through the close attention Publicis Groupe boss Maurice Levy has always paid to one of his biggest clients, just across the border in Vevey, Switzerland. Now [...]
Posted in Agencies, Clients, Creative, News | Tagged creative board, digitas, draftfcb, energy bbdo, Eric Vervroegen, Interpublic, Linus Karlsson, mccann-erickson, Michael Roth, nescafe, Nestle, Nick Brien, ogilvy & mather, omnicom, publicis, publicis groupe, publicis worldwide, razorfish, Robert LePlae, rosetta, sc johnson, Switzerland, vevey, WPP
By Angie Dean on September 20, 2011
Creativity is king at the moment and Publicis Worldwide, the world’s number three agency network, has been a bit short of it recently. So the Publicis Groupe-owned giant has lured Belgian Eric Vervroegen from Omnicom’s Goodby Silverstein & Partners in San Francisco to be its new international creative director. Before joining Goodby as a creative [...]
Posted in Agencies, Clients, Creative, News | Tagged Arthur Sadoun, bbh, cannes, Craig Davis, Eric Vervroegen, goodby silverstein & partners, Hal Riney, international creative board, Jean-Yves Naouri, Kevin Roddy, L'Oreal, mother, Nestle, Oliver Altmann, omnicom, publicis groupe, publicis mojo, publicis worldwide, Renault, tbwa paris, wieden+kennedy
By Stephen Foster on June 8, 2011
Most commentators see French tycoon Vincent Bollore, chairman of Havas and the biggest individual shareholder in both Havas (33 per cent) and Aegis (26.5 per cent) as the key player in the unfolding drama of media buyer Aegis, which is discussing the sale of its Synovate market research firm to French research giant Ipsos for [...]
Posted in Agencies, Finance, Media, News | Tagged advertising, aegis, arnold worldwide, carat, dentsu, digitas, Euro RSCG, france, gfk, havas, Interpublic, ipsos, Jean-Yves Naouri, Maurice Levy, Media, media planning group, mpg, omnicom, publicis groupe, publicis worldwide, razorfish, Sir Martin Sorrell, synovate, tns, Vincent Bollore, vivaki, vizeum, WPP
By Angie Dean on April 27, 2011
Publicis Groupe’s Maurice Levy has been dipping into his stash of Brazilian reals again, this time buying Sao Paulo ad agency GP7. Only last week the acquisitive Frenchman upped his stake in another Sao Paulo agency Talent AG from 49 per cent to 60 per cent. GP7 is reported to be a travel and tourism [...]
Posted in Agencies, Finance, News | Tagged brazil, brics, facebook, gp7, Maurice Levy, olympics 2016, publicis groupe, publicis worldwide, red lion, sao paulo, talent ag, world cup 2014
By Stephen Foster on April 18, 2011
More than a few eyebrows were raised when Publicis Groupe forked out $100m for a 49 per cent stake in Brazil’s Talent agency last year (Talent employs about 230 people meaning they were worth nearly $1m each) but the French marcoms giant obviously likes what it’s seen, increasing its stake by 11 per cent to [...]
Posted in Agencies, Finance, News | Tagged brazil, chemistry, freud communications, Jean-Yves Naouri, kitcatt nohr, Matthew Freud, olympics, publicis groupe, publicis worldwide, talent ag, wieden+kennedy, world cup
By Stephen Foster on March 31, 2011
Yesterday we had Publicis Worldwide COO Richard Pinder talking confidently about the agency’s prospects as it set to to buy the rest of Publicis Graphics in the Middle East, today the British executive is sur son bicyclette as he is replaced as boss of Publicis Groupe’s biggest agency network by Publicis Groupe COO Jean-Yves Naouri. [...]
Posted in Agencies, Clients, News | Tagged Asda, Jean-Yves Naouri, Karen Buchanan, Maurice Levy, Neil Simpson, publicis groupe, publicis worldwide, Renault, Richard Pinder
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