publicis groupe
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Publicis claims further progress in Q1 2018 but it’s patchy – good in the US, poor in Asia
Did Arthur Sadoun’s Publicis Groupe have a good first quarter of 2018? It says it did, reporting organic growth of…
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It’s all change at Volkswagen as new marketing boss seeks a new model agency structure
A new CMO usually means a pitch but these days CMOs seem to want a new model agency relationship too.…
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Adam&eveDDB chases down Omnicom rival AMV in UK billings league
The Campaign/Nielsen billings for UK creative agencies have emerged and, as suspected, AMV BBDO’s long term lead has been cut,…
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Ad Tech
P&G’s Pritchard sets up his own agency – with a little help from Publicis, WPP and Omnicom.
Procter & Gamble chief brand officer Marc Pritchard said he wanted to “take back control” of his marketing budget and…
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Ad Tech
Publicis teams with TQI Ventures to create new Sapient.i7
Publicis Groupe’s Publicis.Sapient consultancy is teaming with TQI Ventures to form a new consultancy, Sapient.i7. The new consultancy says it…
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Ad Tech
This is how Publicis Groupe’s Marcel platform will work
Publicis Groupe has revealed details of how Marcel will work when it launches in January 2019. Marcel, you may remember,…
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Publicis wins Campbell’s Soup with global full service pitch
Arthur Sadoun has landed another big one. Publicis Groupe has won Campbell Soup’s global full service account in a pitch…
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Ad Tech
Ciesco: WPP brings up the rear as marketing groups struggle in 2017 – UK is strongest region
By Ciesco. WPP, the world’s largest marketing group, suffered its worst year since the 2009 recession in growth terms in…
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Skoda review puts Fallon and Publicis on the spot
Here’s a nice one for some lucky agency. Campaign reports that VW-owned Skoda, which is winning sales and plaudits left,…
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