publicis groupe
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Ad Tech
Publicis Groupe embarks on yet another mystifying digital reshuffle
Publicis Groupe bought Montreal-based Nurun, which has 11 offices across the world, in September from Quebecor Media in a $115…
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Publicis needs to work hard to get $3.7bn of value out of Sapient and Sapient Nitro
Foreign interlopers often receive a raw deal in the good old US of A, think of all the British agencies…
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Levy gets the deal he’s been looking for with $3.7bn buy of Sapient Nitro owner
Publicis Groupe boss Maurice Levy (left) has finally pulled of the transformational deal he’s been looking for with a successful…
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Agencies
Omnicom cranks up post-Publicis growth surge
It’s an ill wind….when Omnicom and Publicis Groupe aborted their $35bn merger back in the summer it looked likely that…
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Now Bollore stitches €500m O2 Havas media deal
French tycoon Vincent Bollore, newly installed as chairman of huge media conglomerate Vivendi (it owns Canal+ among others) seems to…
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Ad Tech
Publicis buys into Israeli ad tech company Matomy
Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to…
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Publicis Groupe perks up as Nestle UK media set to follow Samsung good news
It’s been rather a good week for Publicis Groupe, with Leo Burnett hanging on to its share of the $4bn…
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BBH, W+K and 72andSunny win out in $4bn Samsung ad review
Samsung appears to have concluded its global ad review – a matter of some importance as it spends at least…
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Agencies
Maurice Levy to stay on at Publicis Groupe for two more years – now there’s a surprise
Long-serving Publicis Groupe CEO Maurice Levy (he took the helm in 1987) was supposed to be stepping down next year…
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