Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to locate and keep online customers. PG has the option to buy another 4.9 per cent.
Tel Aviv-based Matomy listed its shares on the London Stock Exchange’s high growth segment in July, after shelving a larger IPO attempt in April.
PG CEO Maurice Levy (left) says: “Matomy is fuelled by the innovators and technology experts of Israel and has quickly risen to the top of this important market by creating a world-leading, state-of-the-art platform. At Publicis Groupe, we make it a priority to invest in the brightest and most promising talent and technology that will give our clients around the world unrivalled access to these services.”
Levy announced, in the wake of the aborted $35bn merger with Omnicom, that he wanted PG to develop into an “internet company.”
Levy has close connections with Israel’s business sector and has said that, when he eventually retires, he plans to devote his efforts to bringing Israelis and Palestinians closer.
