procter & gamble
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Advertisers
Struggling P&G slashes $300m from agency costs
Consumer goods giant Procter & Gamble – the world’s biggest advertiser but currently bedevilled by flat sales and profits –…
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Advertisers
Steady as she goes at P&G with new CEO Taylor – but is the company actually going anywhere?
Procter & Gamble, still the world’s biggest advertiser with a spend of $9bn and $500m of agency fees (which it’s…
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Advertisers
ASA upsets the native advertising apple cart by banning P&G YouTube promotion
The UK’s ASA has banned a Procter & Gamble video – ‘A Model Recommends’ – for not making it clear…
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Advertisers
P&G’s eagerly-awaited media review cranks into action – which is all Publicis Groupe needs
We predicted two weeks ago that Procter & Gamble, along with numerous other big global advertisers, would be reviewing its…
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Advertisers
P&G’s Always is Super Bowl winner: but is it an ad?
Apparently this cut-down version of an old Always sanpro ad from Procter & Gamble and Leo Burnett (are we still…
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Advertisers
Michael Lee: P&G thinks we need brand directors – why don’t we have ‘brand creative directors?’
The decision by Procter & Gamble to re-title their marketing department hit the newsstands last week. It wasn’t the biggest…
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Advertisers
Grey London trims up P&G’s Gillette
Grey London’s quite a lively agency these days – as is Grey New York – and its latest effort is…
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Advertisers
P&G discovers the joys of brand management – again
It’s back to the future at the world’s biggest advertiser Procter & Gamble. The giant consumer goods company has re-installed…
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News
P&G’s Always tackles women, running and boobs
It’s amazing isn’t – close on 3000 years of supposed civilisation and we still (male-dominated society) can’t get to grips…
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